what we do

k2 helps ad agencies and their clients develop more resonant creative that will connect with the target consumer.

k2's role in creative development research is not just to evaluate responses to rough ideas but to stimulate the creative process further.

With the creative planning discipline behind creative development research, unconventional ideas can thrive as k2 helps explain the waythey work and how they connect to the brand.

k2 reveals the context and environment in which a new product must succeed.

By interviewing and observing the whole person at work, home and play, an up to date picture of their interactions, experiences and relationships emerges. What need will the product satisfy? What will delight users?

While there is often a product concept to stimulate consumer reactions, some clients need more exploratory research to provoke ideas for potential opportunities.